The myth of Saint – Tropez relives in fascinating cabana on the seaside signed by Philippe Starck

The most glamour news of summer takes us to the beautiful Saint-Tropez, on its most iconic beach, Pampelonne, where Michel Reybier, founder of the structures La Réserve, with the designer Philippe Starck, gave birth to La Réserve à la Plage, a sanctuary of relax by the sea with a bohémien chic atmosphere.

Beach umbrella and comfortable loungers for lazily days to spend between sun, sea, a cafè, a beach shop and overall a restaurant that celebrates the Mediterranean cuisine, with wood-fired barbecue for meat and freshly caught grilled fish, accompained by vegetables enhanced with delicious local aromathics herbs. The real luxury? Move barefoot from the warm sand to parquet in order to share some tapas or a friendly lunch in front of a landscape that regenerates only to the sight.

Michel Reybier and Philippe Starck – Photo by Cyrille Margarit

The intent to reinventing the original spirit of Saint-Tropez has perfectly succeeded. Explain Starck: «La Réserve à la Plage is a place of elegance that flows from the fascine of life, the best that humanity could offer. Dreams and desires, like reminders of those happy days spent sleeping on the shadow of the bamboo canes, watching ships cross through and laughing with friends. It’s a place of extreme quality came from a unique, personal, no-time and creative goal. La Réserve à la Plage is a return to the light and to the fickle original spirit of Saint-Tropez, where everything is possible. La Réserve à la Plage is a classic of the future». At the end of the day, the soft rythms of the morning gives way to more festive atmosphere, with music and champagne, on that moment La Réserve à la Plage becomes the perfect stopover before moving on to the nightlife of Saint-Tropez. Info: